Master of Cultural and Creative Production System Managment

Culture is one of the main driving forces for the economy. It is made up of museums, archaeology, festivals, literature, cinema, performing arts, and made up of creative industries and of “Made in Italy” – that is, all those productive activities are not only culture themselves (e.g. design, architecture, and communication), but also draw from culture nourishment and competitiveness: industries which develop services for other sectors, deliver contents and innovation to economy, from tourism to food industry. The so-called creative-driven production belongs to this context, spanning from evolved manufacture to artistic handicraft. In Italy, 6.1% of wealth – i.e. 89.7 billion euro – is produced by the Cultural and Creative Production System (cultural industries, creative industries, historic and artistic heritage, performing and visual arts, and creative-driven production). In addition, the multiplier effect of culture to economy is equaled to 1.8. That is, for every euro raised in the cultural sector, 1.8 euro are raised somewhere else. Those 89.7 billion euro thus stimulate the creation of other 160.1 billion euro, which gives us a total of 249.8 billion produced by the whole sector, i.e. 17% of national added value. The main beneficiary of such productive process is tourism. The cultural production system creates (i.e. regardless of the jobs created in other sectors of economy) 1.5 million jobs to people, 6.1% of total employment in Italy.

 

The complexity and rapidity of the changes occurring in the cultural and creative ecosystem require the ability to read the context, and a mastery of managerial methods and tools to develop sustainable projects and businesses. The Master of Cultural and Creative Production System Management is conceived to meet this challenge, by raising managerial figures combined with artistic and cultural knowledge with entrepreneurial know-how, while being skilled enough to promote, manage, and design projects within the cultural sector. Among the skills developed by the course there are marketing, communication, and the ability to transfer and apply the new technologies to cultural heritage, as well as the ability to work in synergy with the tourism sector, and to find and manage financial resources efficiently. Participants will be able to operate within cultural institutes, either local or international, profit or non-profit, public or private, some of which connected to the tourism sector: museums, theatres, concert institutions, radio and TV stations, publishing houses, record companies, festivals, creative industries. Participants will have the opportunity to work either as event managers in one of the many segments of cultural production, or in big groups not necessarily involved in the cultural industry but willing to invest in it, cultural foundations, international cooperation think tanks, etc. The course includes both theoretical and practical lessons (such as workshops and laboratories). Each module examines a specific subject in depth by means of case studies, practical tests, design thinking, data analysis, and role playing activities.

 

Module 1 Business foundations of the real economy

 Module 2 Cultural and creative production system: data and trends

Module 3 Creative industries

Module 4 Cultural industries

Module 5 Cultural heritage management

Module 6 Performing arts and visual arts

Module 7 Creative-driven productions

Module 8 Project management certification

Module 9 Direct and indirect EU funds

Module 10 Fundraising methods and the market of fundraising

 

140 hours of training + 6 month formative internship

 

Florence: July 2017

Naples: June 2017

 

 

Plus

  • Teaching staff composed of professionals and managers with long-time experience
  • Special training
  • Focus on case studies
  • Multimedia materials
  • Online assistance for students
  • Internships in selected and highly motivated organizations
  • Expertise in recruitment
  • Personal coaching to assess students’ motivations and potential in order to help them find the most suitable job opportunity

 

CERTIFICATES
At the end of training, the participant will acquire
– CERTIFICATE OF ATTENDACE IN THE MASTER COURSE
– CERTIFICATE OF ACQUIRED SKILLS
– CERTIFICATE OF PARTICIPATION IN THE ENGLISH COURSE ABROAD (if attended)
– CERTIFICATE OF SAFETY AND PREVENTION IN THE WORKPLACE (General Form)

 

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